Rugged yet Refined Writings on Nutrition,
Physical Performance, Parenting
AErights grew (organically) out of my deep desire to create a truth-filled platform for righting "wrongs" when it comes to Food, Fitness, Family Life, Fanaticism of Youth Sports and more. As the masses strive to "enhance" themselves and to "enrich" their kids, a systemic struggle simultaneously exists; a majority are overweight, over-worked, over-stressed, and overwhelmed. My hope is that by exposing truths, in sometimes brutally honest fashion, I will help shift a culture. Sugarcoating the truths about what we've become and how we've gotten ourselves here has gotten us, well, nowhere.
PS. I also write feel-good Children’s Stories as I simply love being a dad.
Albert Eiler is a “professional truth-teller” who guides those seeking a leaner, healthier, higher performing, and happier life by tapping into his experience as an entrepreneur, fitness and performance trainer, nutrition realist, author, gentleman farmer, youth sports coach, husband, and father to two lovely and lively daughters.
A unique blend, Albert is part Pittsburgh’s North Side city boy and part North Carolina’s Red Clay country boy. Born and raised in the hustle and bustle of the city, he would spend portions of his summers with his mother's relatives on their farms down south. As the summers passed on, he found himself deeply connected with the simplicity of self-sustainability and minimal material acquisitions which would follow him back to the city, into his being, and ultimately into the fabric of his coaching career.
In 1997, at age 27, after 6 years of extensive freelance coaching, Eiler opened his own performance, fitness, and nutrition training center, evolving into a 9000-square-foot facility where he and his group of coaches trained recreational, high school, collegiate, and professional athletes, working professionals, and cool stay-at-home moms and dads. Eight years later he established ChangeRx, a nationally reaching corporate wellness company deeply rooted in education. In 2017, he founded ALLTRAIN and PLAIN—brands that build further upon his core principles. And in 2019 he launched AErights.com.
Early on in his career, he chose to stray from the norm of so many health clubs, high-intensity class-based gyms, corporate wellness firms, coaches, and self-proclaimed fitness gurus who offered quick or dicey fixes to the vulnerable masses. His commitment to coaching and educating his clients in strategic, safe, and sustainable training and nutrition tactics continues to this day.
Eiler practices what he preaches. As he navigates life in his late forties, he implements his training plans to stay strong and supple while avoiding injury, produces much of his own food through fishing, farming, and foraging (well, except for pizza-and- ice-cream Sundays with his family), and has kept his business aspirations in check to spend more time with his three “gals.”
Tough Love Letters
ON SALE NOW!
Eiler pulls from his vast experience in the industries of fitness, physical performance, nutrition, and corporate wellness, along with his intimate interaction with clients, and countless prospects, to deliver life-changing calls to action to the masses in need.
A Lifetime of
Squeezes & Kisses
A lovingly written children's book about Fathers and their relationship with their ever-growing daughters.
A Mouthful of Truth
Part how-to and part choose-to, the book is an eater's manifesto built around 15 simple and sometimes surprising truths. and spells out how to eat oneself to a lean, healthy body.
When I'm lucky enough to escape the trappings of the day; when I can turn off the technology-driven communication; when the door to my office stops knocking, and when truth-telling inspiration takes over...
Backlash...Your Chance to Agree or Disagree
Feel free to use this form to reach out and share your thoughts (good or bad).
However, I favor positivity; too many negative comments and I may or may not respond.